ADVANCED SEGMENT INSIGHT (ASI)
ASI (Advanced Segment Insight) allows customers with the Data Warehouse feature to define a set of criteria that make up a particular segment and then build out a complete suite of reports only for the data that meet the segment’s requirements. Example of these custom segment reports might include only the visit where at least 20 minutes were spent on the site with no purchase made during those visits, or visitors who purchased over $200 in merchandising in the last three months. Once the segment is defined and saved, Site Catalyst can then be requested to build out a Report Suite focusing solely on the behavior of those individuals.

  • Explain the purpose of ASI.
  • Create an ASI segment.
THE PURPOSE OF ASI
We have talked about the need for a completely separate Report Suite dedicated to portions of an actual Web site. When you are implementing Site catalyst, you make some decisions to the granularity of these Report Suites. Should there be one Report Suite for my entire web site? Should I break the sections of mu Web site into their own Report Suite? These are kinds of questions that you mist answer. However, it is unrealistic to think that you will make all the right decisions for the future when you initially implement Site Catalyst. You will surely have analytics needs that fluctuate with the Web site, your visitors, your KPI, etc. This is where ASI can be a great help.

ASI uses the segment builder interface that we discussed in Data Warehouse section to create an entire Report Suite based on that segment.

      - Define a segment from the Data Warehouse to create a whole new Report Suite.

This means that you will receive every Commerce, every Traffic, and every Path report of Site Catalyst in the new Report Suite, which is by definition only the Page Views, Visits or Visitors who were defined in the segment. This allows for very deep analysis on a segment of choice. The only downside is that you can’t switch the segment in and out, as you can in Omniture Discover. If you want to be able to change the segment back and forth and try different segments on the fly, then yo do want to use Omniture Discover instead of ASI. However, if you have a segment that is always important to you (or at least for a while), such as “just people who are logged in,” “just the downloads are of my site” or “just people who have purchased from me,” then ASI is perfect for you.

The new ASI Report Suite shows up in the “Site” drop down box at the top of Site Catalyst, and you access it as you would any other “regular” Report Suite.

For example, let’s say that your web site contains a newsletter for which visitors have to register. You would like to see data regarding the visitors who registered so that you can create am email campaign, which can result in additional sales. You can create and ASI segment that contains all the data pertaining to the registered visitors. After defining and submitting the ASI request, the :Registered Visitors” Report Suite would be available right in the Site drop down box at the top of Site Catalyst. Running any report in that Report Suite automatically filters your data to ONLY include Registered Visitors.

CREATING AN ASI SEGMENT
Creating an ASI segment is very simple, especially if you already understand the segment builder that we discussed in the Data Warehouse section. The same segment builder is in ASI, and the tow tools (ASI and Data Warehouse) even share a library of your saved segments. This allows you to run a Data Warehouse report on a segment and then use the same segment for an ASI Report Suite if you desired more data about that segment.

Companies are typically allowed five ASI “slots.” Slots are called because you can reuse the slot later for a different segment. You can access the ASI interface through the Advanced Analysis page at the top of Site Catalyst. If you have already configured at least one ASI slot, then you will be sent to a Manage Segment page. There you should click setup for a slot that is not yet being used. If you haven’t configure any ASI slots yet, you will be taken directly into ASI Segment Wizard page.

There are four main steps to creating your ASI Report Suite:

1. Choose a source Report Suite for your ASI Report Suite.
2. Choose a Segment Definition.
3. Select Date.
4. Add notes and approve the ASI slot.

Step 1: Choosing a Source Report Suite
The date source for your ASI Report Suite is the “Regular” Report Suite that you are pulling the data from. You can choose from any of your existing Report Suites. You will also need to name the ASI Report Suite. This should be a friendly name and is exactly the name that will show up in the drop down box at the top of Site Catalyst.

You also have options to Purge Data and to Copy Settings. If you are reusing an ASI slot for a new segment, be sure to purge your data. The only time you wouldn’t want to purge the old data is when you are adding more data to an ASI slot that has already been run.

You will usually want to select the Copy Settings option as well. If you don’t copy the settings from the source Report Suite, Site Catalyst will put in the default names of reports, and you will have to go into the Admin Console and rename all of your reports again in the new Report Suite.