CALCULATED METRICS
Calculated metrics can give you a greta insight, uncovering metrics relationships that are not otherwise available. The following table give you some examples of common calculated metrics created using traffic and conversion metrics.

Name
Formula
Type
Description
Bounce rate Single Access / Entries Percent When a page is the entry page, how often do they leave the site right away without accessing any other pages?
Weighted Bounce Rate (Single Access / Entries) * (Page Views / Total Page Views) Percent Same as Bounce Rate, but gives a higher values to pages that are viewed more often on the site, thus pushing your most popular pages with this problem to the top of the list.
Page Views per Visit Page Views / Visits Numeric When applied at a site level: What is the average number of pages in a visits? When applied in the Most Popular Pages report: What is the average number if times that this specific page was viewed per visit?
Exit Rate Exits / Visits Percent In the Most Popular Pages report, when a page is part of a visit, how often is it the exit page?
Entry Page Entries / Visits Percent In the Most Popular Pages report, when a page is part of a visit, how often is it the entry page?
Multi-Page Visit Entry Rate (Entries - Single Access) / Entries Percent In the Most Popular Pages report, when a page is the entry page, how often does it lead to at least one other page?
Visits per Visitors Visits / Daily Unique Visitors, Visits / Weekly Unique Visitors, etc Numeric What is the average number of visits per unique visitor (daily, weekly, monthly, etc)?
Page Views, No reloads Page Views - Reloads Numeric How many page views did a page get, not counting reloads, but counting back button or additional path views to the page?
Reload Percentage Reloads / Page Views Percent What percentage of the page views were reloads of that page?
Entry to Exit Ratio Entries / Exits Percent What is the ratio per page of how often it is the entry page VS. how often it is the exit page?
Average Order Value Revenue / Orders Currency Average revenue per order
Order Conversion Orders / Visits Percent What percentage of visits results in an order?
Buyer Conversion Orders / Visitor Percent What percentage of visitors results in an order?
Checkout Initiation Rate Checkout / Visits Percent What percentage of visits results in a checkout?
Checkout Conversion Rate Orders / Checkouts Percent What percentage of checkouts results in an order?
Average Order Size Units / Orders Numeric How many items are purchased per order, on average?
Event Conversion Events / Visits Percent Usable for ANY custom success event: What is the percentage of visits that result in that success event? For example, registrations per visit, form completions per visits, download per visit, etc.