Example 2: User Login
In our second example, imagine that you are in charge of a company Intranet, and you are trying to determine which department are using your Intranet to its fullest potential.

What You Have
When employees log into the Intranet, you have their network login credentials, so you can take their login name and place it in a custom variable in Site Catalyst. This will allow you to see which employees are using the Intranet. The only problem is that you have thousands of employees, and you don’t even know the people, let alone which departments the are in.

Wouldn’t It Be Nice
if you could create reports according to Department, Location, Level, etc? You could see which groups of people are using the Intranet most often.

Example 3: Time Codes
In this last example, we can use VISTA ( a data processing engine that we will discuss in a later section) to populate a custom variable with a code that represents the exact minute of the year. We could then classify that time code to gain more insight into our traffic and conversion.

What You Have
The VISTA-populated time code would get credit for the traffic or the conversion. Foe example, 8:47 A.M. on December 19, 2008 might be represented this way:


This would populate a report with codes that would be very difficult to decipher in real time, especially because there would be one available for every minute of the year.

Wouldn’t Be Nice
... to be able to put the codes into groups so that we could understand chunk of time (group of minute) and how they affected success on our site? By classifying the minutes into the day of the week, weekend vs. weekday, hours, 1/2 hours and event 1/4 hours, we would be able to know which products sell the best on certain days of the week, which campaigns drive the most traffic during a certain hour of any day, which hour of the weekend was responsible for the most traffic and even which 1/4 hour saw the most conversions on Mondays. This is very powerful data.

Now that we see the power in the concept of Classification, let’s talk nuts and bolts.

The first step in adding classifications to your data is to add the Classifications report name in the Admin Console, accessible in the top right hand corner of the Site Catalyst interface. Click the Admin tab and then select Report Suites on the left-hand navigation to list and select your Report Suite.

In the Admin Module, there are two Classification areas: one for Commerce Classification and one for Traffic Classifications. After selecting the correct Report Suite, mouse over the Edit Settings and choose the Classifications selecting under Commerce or Traffic.

After selecting either Traffic or Commerce Classification from the Edit Settings menu, you will come to a screen where you can select a data set from a drop-down list in the Site Catalyst.

After selecting a choice, the screen will update and you will see your current (if any) classifications for that variable. Add classification by mousing over the icon next to the variable name, and selecting Add Classification.

You will then type a name for the classification and click the Save button. You can also edit and delete classifications in the section. This step is very important. The next part of this section will cover how to export and upload data into these classifications, but they have to be created first. Think of this as creating the buckets that your data will be going into.

Once classifications are added you will see new reports with the same classifications name in the data set’s report section. This is where you will generate your classification reports.