INSTALLING THE SITE CATALYST CODE
Follow the steps below to install the Site Catalyst code:

  • After the path in the HTML file on each page to the JS file location. Find the following text in the HTML file code: “INSERT_DOMAIN_AND_PATH_TO_CODE_HERE”, and replace the text with the domain and path of the location to the JS file.
  • Upload the JS file. Determine a location on the Web server(s) that is accessible to all site visitors.
  • Customize the HTML file code on each page as directed in the Solutions Design document.
  • Insert the modified HTML file into each page or in a global include file.
PLACING THE CODE
The Site Catalyst code can be placed anywhere inside the Body tags of a well-formed HTML page. Browsers do not interpret image requests placed inside HEAD tags correctly, which can cause the code to function erroneously. Omniture recommends placing the code in a global include file at the top of the page (inside the HTML body tag), however the code can be placed anywhere on the page.

JAVASCRIPT DEBUGGER
The Omniture JavaScript Debugger shows the parameters that are being sent via an image request. It also shows the mapping between the JavaScript variable on the page and the query string parameter in the JS file. Some of the reasons for using the debugger are listed below:
  • Allows developers to view data being set to Site Catalyst.
  • Allows developers to view data being set to Site Catalyst.
  • Proves useful while implementing code.
  • Can view state of Site Catalyst cookies.
  • Works on HTTP and HTTPS protocols.

SITE CATALYST REPORTS
The Site Catalyst interface hosts the data collected from your Web site. Site Catalyst and its reports can be accessed from any Internet connection.

The reports within Site Catalyst are separated into three main areas (or modules) including Conversion, Traffic and Paths. Specific reports are populated as their corresponding JavaScript variables are set on a given page of your site. Conversion reports are populated through the conversion variables, and both the traffic and pathing reports are populated through the traffic variables.

Site Catalyst conversion reports show the number of conversions that have taken place on your site. Basically, conversion means steering casual visitors to do what you want them to do on your Web site. Conversion reports show how your marketing efforts are driving the success of your site. With them, you can view metrics on campaigns, affiliates, sales cycles, revenue, loyalty and etc ...

Traffic reports focus on metrics that tell you the overall traffic volumes and subsets or segmentations of your site visitor traffic. You also can view information about unique visitors, page views, visits, finding methods, downloads technology and much more.

Path Report help you understand where your visitors are going once they arrive at your site. Which them, you can understand and dissect click-stream behavior through in-depth path analysis.

STRATEGIC PROCESS
Using the data in Site Catalyst to make positive changes to your site can be broken down into several steps.
  • Measure: Capture KPI and other metrics.
  • Align: Ensure measurement strategy aligns with business goals.
  • Report: Generate reports on collected data.
  • Analyzed: Evaluate site performance.
  • Optimize: Test and enhance effectiveness.
  • Innovate: Experiment with new ideas to drive value.
The process shown here can be followed over and over agin in order to make positive changes to your site, thus increasing your conversion and reaching your Web site goals.