Tools
Explanation
JavaScript Plug-ins JavaScript plug-ins and utilities are small programs or functions that are added to your standard JavaScript file. Their primary purpose is to modify or add to the existing functionality. These plug-ins extend the capabilities of your JavaScript file to give you functionality that is not originally included. Plugins may be used to retrieve query string parameter values, detect Flash, write cookie to store session data, or meet other business requirements.
VISTA Site Catalyst’s Visitor Identification, Segmentation and Transformation Architecture (VISTA) is the only technology available on the market allowing for the creation of real-time segmentation rules can be defined with VISTA.
Classification Classification are attributes or properties that are applied to a key, for example, a tracking code. Each key uses a unique alphanumeric entry in a table (template). The classifications are contained next to the key in the template. With classification you can gain an even deeper understanding of elements driving your success.
SAINT SAINT (Site Catalyst Attribute Importing and Naming Tool) allows you to quickly configure Site Catalyst classifications. Using a simple tab-delimited data file format, SAINT enables you to bulk upload classification data values.
ClickMap ClickMap is an Internet Explorer plug-in and a module of Site Catalyst - that allows Omniture clients to visually measure traffic, conversion and success metrics within the pages of a Web site.
Data Sources With Data Sources, data may be easily imported, and immediately made available to users worldwide. Even better, the graphical features of Site Catalyst may be used to analyze this data either separate from, or in addition to, Site Catalyst data collected directly from the Web site.
Data Warehouse Data Warehouse refers to both the storage or raw, unprocessed data collected by Omniture and to the custom reports a user can create by filtering data. Data Warehouse enables you to request reports to display advanced data relationships from raw data based on your unique questions.
ASI ASI stands for Advance Segment Insight. This tool is used to segment data retrospectively from the Data Warehouse and create the new custom segment in a new Site Catalyst report suite.
Data feed Site Catalyst users frequently use a data feed to take data from Site Catalyst and populate another corporate Data Warehouse. The user’s corporate Data Warehouse may contain data relating to sales, marketing, accounting, etc., from other sources. The Site Catalyst data from the data feed adds Web analytics data to the client’s Data Warehouse, and enables them to obtain a view of their overall organization.
Excel Client The Excel Integration Client is an effective tool for extracting data from Site Catalyst reports and posting in to an Excel worksheet. The posted data is referred to as a data block. You can use the functionality of Microsoft Excel to modify the data in the data block as necessary. Additionally, you can save any worksheets to the Excel Workbook Library for later use.
Discover Omniture Discover is an extension of Omniture Site Catalyst that combines the speed and flexibility of Omnuture Site Catalyst with the granularity and power of Omnituure Data Warehouse. It allows experienced Web analytics professionals to go beyond the scope of traditional Web analytics solutions by creating an unlimited number of on-the-fly visitor segments and analyzing those segments from any angle, across any time period, and at any level of details. Discover helps improve the overall effectiveness of online programs based upon the specific needs, habits and preferences of the target audience.
Flash Tracking Frequently, companies develop application in Flash, and they would like to use Site Catalyst to track certain events that occur. You can track Flash events by using Omniture’s ActionSource tools, thereby understanding the Flash-based activity on your site.
In addition this section covers several other topics of interest, including cookies, referrers and redirects. Omniture uses cookies to differentiate requests from different browsers and to store helpful information that can be used by the application at a later time.
A referrer is the Web page location your visitors were viewing before coming to your site. A redirect occurs when a Web page or a Web server directs a browser to some other URL without any user interaction.

These topics are discussed at length in the following sections. For more information, refer to Implementation Manual.

NOTE: The variables are contained within the .js file. Additionally, for H code, all of the variables listed use “s.” to denote the object, with the exception of account, which uses “s_” as a prefix.